BannerSpy
Where are they clicking?

BannerSpy adds a new dimesion to web advertising metrics by tracking the coordinates where graphic ads are clicked. This demo uses this click data to plot a graph that describes the "most effective" areas of the banner ad. By studiying these graphs, web marketers have an additional tool to fine tune their campaigns and determine what designs work best.

• Launch BannerSpy now to see how it works.

The truth about what makes visitors click

With banner click ratios lower than ever, running a successful web advertising campaing can be an epic task, which is why web site owners and ad designers carefuly consider all advertising metrics in an attemp to maximize click-through ratios. BannerSpy provides an additional piece of data to study: the exact coordinates of a user's click. By tracking this information, we can generate a graph with the areas of a banner that visitors are more likely to click, which tells us what elements in the banner generate more interest. Banners designs can then be optimized based on the results of these tests.

Not just a marketing tool

The centerpiece of BannerSpy is a tracking application that records click coordinates on any kind of graphic, whether it is an banner advertisement, a navigational graphic or an image map. This particular demo focuses on banner ad campaign metrics, but there are plenty of other possible uses for Bannerspy.

For example, a web developer could use the BannerSpy application to test several alternative navigation graphics for usability, while recording information about the areas of the image that users tend to click. The results of this test would reveal very useful information about how to improve the site's navigation and graphics.

A web designer created two different versions of a navigation graphic. After reviewing BannerSpy's statistics for each one (right), it became obvious that users were more likely to click on the little mail icon (graphic 2) than on the word "email" (graphic 1)